Skip to Main Content

BUS 300: EFE Matrix Research Guide

Find resources for creating an External Factor Evaluation (EFE) Matrix where you will identify and analyze social, cultural, demographic, and environmental factors that impact your business.

Find Quantitative Data


In addition to finding a company and industry report, you will also need to conduct research more broadly on social, cultural, demographic, and environmental forces. If you've followed this guide so far, you've likely already used the below databases and located relevant information for your EFE Matrix. 

The first three resources below deal with government and census data. is the U.S. government's own tool for researching census data, while Data USA and USAFacts both distill government information in easy-to-understand visuals. 

Statista, has a wealth of quantitative data pulled from a variety resources---including some that are otherwise only available for-pay. This is the best place in the collection to go to for consumer behavior and data. This resource is highly recommended for this project.

Lastly, you'll find a link to our How-to Research a Country guide. This will detail how to find environmental information on areas outside of the US.


If you want to search for data as it pertains to a larger area (like a country). We recommend taking a look at our how to guide on finding country information: