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BUS 300: EFE Matrix Research Guide

Find resources for creating an External Factor Evaluation (EFE) Matrix where you will identify and analyze social, cultural, demographic, and environmental factors that impact your business.



Starting in this module, you will work on creating an External Factor Evaluation (EFE) Matrix. Using this framework, you will identify and analyze the social, cultural, demographic, and environmental factors as they relate to a business. It is recommended that, for this project, you use a publicly traded company, as more of their data is publicly accessible. You can find some example businesses below:

  • Starbucks
  • Amazon
  • Boeing
  • Microsoft
  • Costco Wholesale
  • Alaska Air Group

In order to do this, you will need to research and find data points on your company, industry, and external environment. 

In this guide, you will find resources and links to databases and materials where you can find information on these external factors. These instructions include:

  1. How to Find Company Information
  2. How to Find a SWOT Analysis
  3. How to Find Industry Reports
  4. How to Find Quantitative Data

If you have questions about assignment specifics or expectations, please reach out to your instructor. If you have any questions about how to access or use the resources in this module, please ask a librarian.