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BUS 300: EFE Matrix Research Guide
Find resources for creating an External Factor Evaluation (EFE) Matrix where you will identify and analyze social, cultural, demographic, and environmental factors that impact your business.
In Week 5 of BUS 300, you are working on creating an External Factor Evaluation (EFE) Matrix where you will identify and analyze social, cultural, demographic, and environmental factors as they relate to one of the following businesses:
Alaska Air Group
In order to do this, you will need to research and find data points on your company, industry, and external environment.
In this guide, you will find resources and links to databases and materials where you can find information on these external factors. These instructions include:
How to Find Company Information
How to Find a SWOT Analysis
How to Find Industry Reports
How to Find Quantitative Data
If you have questions about assignment specifics or expectations, please reach out to your instructor. If you have any questions about how to access or use the resources in this module, please ask a librarian.