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BUS 300: EFE Matrix Research Guide

Find resources for creating an External Factor Evaluation (EFE) Matrix where you will identify and analyze social, cultural, demographic, and environmental factors that impact your business.

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Overview

In Week 5 of BUS 300, you are working on creating an External Factor Evaluation (EFE) Matrix where you will identify and analyze social, cultural, demographic, and environmental factors as they relate to one of the following businesses:

  • Starbucks
  • Amazon
  • Boeing
  • Microsoft
  • Costco Wholesale
  • Alaska Air Group

In order to do this, you will need to research and find data points on your company, industry, and external environment. 

In this guide, you will find resources and links to databases and materials where you can find information on these external factors. These instructions include:

  1. How to Find Company Information
  2. How to Find a SWOT Analysis
  3. How to Find Industry Reports
  4. How to Find Quantitative Data

If you have questions about assignment specifics or expectations, please reach out to your instructor. If you have any questions about how to access or use the resources in this module, please ask a librarian.