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BUS 300: EFE Matrix Research Guide

Find resources for creating an External Factor Evaluation (EFE) Matrix where you will identify and analyze social, cultural, demographic, and environmental factors that impact your business.

Find a SWOT Analysis


If you haven't found one already during your company profile search, the next thing you'll want to find is a SWOT. 

SWOT is a strategy framework used to analyze a company’s financial health and competitive advantages or disadvantages. It helps to create strategies that can proactively contend with organizational challenges. 

In this guide, you can find an overview of a SWOT, as well as information on how to find a SWOT within the library collection. 

SWOT Overview

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis is a tool that you use to analyze these aspects of a company. A SWOT is often represented as a grid with four quadrants. 

colored table with four quadrants labeled strengths, weaknesses, opportunities, and threats

You can learn more about the SWOT analysis here:  

Find a SWOT

Many of our databases carry SWOT analyses on publicly traded companies. Learn how to find a SWOT analysis in each of the below databases: 

  1. From the Advanced Search page, type your company name into the search bar 
  2. Scroll down to “Publication Type” and choose “SWOT Analysis” 
  3. Click search 
  1. Search for company name or by ticker symbol 
  2. From the company page, choose the “Company Reports” tab 
  3. Click “Broker Research Reports” (located just under tabs) 
  4. View reports (Tip: GlobalData reports generally include SWOTs)