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Business & Management

A research guide for topics in business and management.

Find a Company's Competitors

Overview

Use this guide to identify major players in an industry, as well as a company’s key competitors. Please note that each business database calculates competitors differently. You may need to gather, compare, and examine multiple competitor lists for a full understanding of your company or market. 

Search Business Source Ultimate

  1. From the search page, enter the company's name
  2. Under "Document Type," select "Company Report"
  3. Click Search
  4. In company profile, see “Top Competitors” or “Key Competitors” or "Competitor Analysis"

Search IBISWorld

In IBISWorld, you will be searching by industry instead of by company. This is a great approach if you are conducting research on a private company, where specific company reports may not be available.

  1. Enter industry name - ex. Software publishing 
  2. Open relevant industry profile 
  3. Click “Companies” (located on the left-hand side) 
  4. Click or scroll to "Companies"

Search Mergent Market Atlas

  1. Enter company name or ticker symbol in the search box > choose company 
  2. Once on the company page, select “Analysis” tab
  3. Select "Industry Peers" from the left-hand menu 

screenshot of analysis page in mergent market atlas

You can find a video walkthrough here:

OneBusiness by Proquest

  1. Click 3-line icon / hamburger icon [top left-hand corner]
  2. Select Browse from drop down menu
  3. Click Companies
  4. Input company name>>>Search
  5. Scroll down to company competitors link [under Featured Reports]>>>Click link
  6. Open full text PDF >>> Find Competitors List in report
    1. Suggestion:  Use Ctrl+F (PC) or Command+F (Mac) to Search for Competitors List