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BUS 320: Final Case Study Research Guide

A research guide for BUS 320 students.

Find a SWOT Analysis


A SWOT analysis is a strategy framework used to analyze a company’s financial health and help organizations identify their strengths, weaknesses, opportunities, and threats. You can find high quality SWOT analyses through our collection for most major companies.

SWOT Overview

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis is a tool that you use to analyze these aspects of a company. A SWOT is often represented as a grid with four quadrants. 

colored table with four quadrants labeled strengths, weaknesses, opportunities, and threats

You can learn more about the SWOT analysis here:  

Find a SWOT

Many of our databases carry SWOT analyses on publicly traded companies. Learn how to find a SWOT analysis in each of the below databases: 

  1. From the Advanced Search page, type your company name into the search bar 
  2. Scroll down to “Publication Type” and choose “SWOT Analysis” 
  3. Click search 
  1. Search for company name or by ticker symbol 
  2. From the company page, choose the “Company Reports” tab 
  3. Click “Broker Research Reports” (located just under tabs) 
  4. View reports (Tip: GlobalData reports generally include SWOTs)