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BUS 320: Final Case Study Research Guide

A research guide for BUS 320 students.

Final Case Study Research Guide


For the final project in this class, the Case Study, you are required to research and analyze the operational strategies of a public company. In order to do this, you will need to research and find data points on your chosen company and industry.

In this guide, you will find resources and links to databases and materials where you can find information on these points. These instructions include:

  1. How to Find Company Reports/Profiles
  2. How to Find a SWOT Analysis
  3. How to Find Industry Information

If you have questions about assignment specifics or expectations, please reach out to your instructor. If you have any questions about how to access or use the resources in this module, please ask a librarian.