Identify major players in an industry as well as a company’s key competitors. Each business database calculate competitors differently; compare and examine competitor lists.
Search Mint Global database:
- Enter Company name > Search > Select parent company
- Click “View Industry Research reports”
- Open Company or Industry Reports
- In Company Report see “Top Competitors” or “Key Competitors”
- In Industry Report see “Leading Companies”
Second strategy in Mint Global database:
- Enter Company name > Search > Select parent company
- From “One page report” tab, switch to “By section” tab
- From drop-down menu below, select “Peer Information”
Search Business Source Complete database:
- Search Company name
- From Search results, find Company Profile and Company Information (From Results, see right-hand column)
- In Company profile see “Top Competitors” or “Key Competitors”
- In Industry Profile see “Leading Companies”
Search Hoovers Company Profiles:
- Enter Company name > Search > Select parent company
- Open full text record
- From “Browse Company Record” at left, Select “Competitors”
Search IBISWorld database:
- Enter Company or Industry name
- Open relevant Industry Profile
- Review report sections at top of screen
- Click “Major Companies” tab
Search Mergent Online:
- Enter Company name or Ticker Symbol in Company Search box
- Select company from drop-down list of suggested companies
- Default tab is “Company details”. Select “Competitors” tab.
- The company searched is bolded in Competitors list. Default display is filtered by Revenues.
Search NetAdvantage database:
- Locate Industry Survey (see How to Find Industry Information)
- From Industry Survey, view table of contents
- Go to “Comparative Company Analysis” section
- Companies are grouped alphabetically by categories
- Compare categories to locate competitors or peers