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BUS 495 & MG 495: Team Project Research Guide

a guide for MG 495 students working on their Capstone project

Internal Assessment


An internal assessment, or audit, helps us identify a company's key strengths and weaknesses. As the name suggests, when conducting an internal assessment, you want to look at a variety of internal functions, including, but not limited to, management, marketing, finance/accounting, operations, research and development, etc. Please refer to the assignment template in your course for more information on potential areas to research during the assessment process.

This section of the guide will walk you through finding resources that will help you conduct and internal audit. Each of the subpages covers an area of research interest, including how to locate high-quality:

  • Company reports/profiles
  • SWOT Analyses
  • Company & Industry Ratios

If you have questions about assignment requirements or expectations, please reach out directly to your instructor. If you have questions about locating or finding information for this assessment, please ask a librarian.