Read the instructions for the Global Business Plan and, as a team, choose a company to use for this project. Using the resources outlined in the following how-to guides, conduct background research on your chosen company and the corresponding industry.
Recommended resources:
Pro-Tip One: When choosing a company, it is highly recommended that you choose a publicly traded company. If you choose a private company or small start-up, you may not be able to fulfill the research requirements for the Global Business Plan.
Pro-Tip Two: Large companies often operate within multiple industries. Pick the industry that best reflects the service or product you plan to expand to a new market.