Write a Business Plan

Articles

Search the following databases to find articles relevant to your topic.

Business Source Complete

ABI/Inform Trade and Industry

Lexis/Nexis Academic

Full List of CityU Management Databases

Suggested search terms:

  • Business plan: A keyword search for “business plan” in Ti: Title. You can put quotation marks around 2 or more words to search for those words as a phrase.
  • Marketing plan: A keyword search for “marketing plan” in Ti: Title OR AB: Abstract.
  • Business planning: Business planning is a subject term related to business plans. You can change the Select a Field drop down box to SU: Subject.

Mix and match terms creatively for additional results. For example:

 

Books

Search CatalogPlus for books, e-books, journals, CD-ROMs, videos, curriculum, and other items owned by the library.

Suggested search terms:

Sample print books:

  • Reece, M. (2010). Real-time marketing for business growth: How to use social media, measure marketing, and create a culture of execution. Upper Saddle River, N.J. : FT Press.
  • Record, M. (2009). Writing a winning business plan. Oxford, UK: How to Books, Ltd.

Sample ebooks:

 

Websites

The following websites provide sample business plans or other information to help you write or present a business plan. Check the appropriate sections for marketing plan samples.