How Do I Find Information About Consumers?

      Search the CultureGrams Database:

      Provides country reports on 187 cultures of the world. Find information about customs, lifestyles, and society.

      Search the Passport (GMID) database for statistics, demographics, and consumer lifestyle analysis:

 Search for statistics in the following categories: consumer expenditure, finance, health, household and homes, income, IT and communications, leisure and lifestyles, population and people, and transport.

  1. Hover your mouse over Countries and Consumers at the top
  2. Choose the type of information (Example: Income and Expenditure)
  3. Use the "Search Tree" or "Analysis Finder" drop-downs to narrow your results by type of data or by geography.
  4. Click Go

      Market research reports include analysis of household profiles, income, education, eating and drinking habits, shopping habits, leisure and tourism

  1. Hover your mouse over "Countries and Consumers" at the top
  2. Select "Consumer Trends and Lifestyles"
  3. Under "Analysis Finder" use the "Select Geographies" to find country data
  4. Click Go

      Search the Gallup Poll Briefing for opinion survey results:

  1. Click on the link for “Business Source Complete
  2. Click on “Search within this publication”
  3. Add a keyword to the second search box (Example: crime)
  4. Click on Search

      Search the U.S. Consumer Expenditure Survey website:

      The Consumer Expenditure Survey consists of information from two surveys collected for the Bureau of Labor Statistics. The Quarterly Interview survey asks for information about monthly out-of-pocket expenditures like housing, transportation, or entertainment. The Diary survey asks about weekly expenditures of frequently purchased items like food, alcohol, nonprescription drugs, or personal care products.

      On the home page:

  1. Look at Consumer Expenditures Annual Reports for a report in PDF format with tables with some textual summary.
  2. Look at the Tables Created By BLS for many detailed tables for the most recent year available. Sample tables include:
    • Expenditures for Metropolitan Statistical Areas (MSAs)
    • Size of consumer unit by age of reference person
    • Expenditures by occupation of reference persons
  3. Use the Get Detailed CE Statistics to create customized tables.
    • Click on Create Customized Tables (one screen)
    • In Box 1, select 1 demographic or expenditure item you are interested in. (Example: estimated market value of owned home)
    • In Box 2, select 1 major characteristic you want to examine. (Example: region of residence)
    • In Box 3, select 1 or more column to add to your table. Hold down the Ctrl key to select more than one. (Example: all consumer units & region of residence: west)
    • Near the number 4, click on Get Data
    • Click on More Formatting Options to add 12 months net change, 12 months percent change, adjust the time frame, or include graphs

      Useful Link: Consumer Expenditure Survey Glossary

      Look in the The Lifestyle Market Analyst reference book:

      This print book is useful for doing a preliminary market analysis at the U.S. local, regional, and national level. It includes breakdowns by demographics and geography, and lifestyle information on interests, hobbies, and activities popular for each geographic and demographic market.

      The Lifestyle Market Analyst has 3 major sections useful to students:

  1. Market Profiles: Use this section to analyze a geographic market in terms of demographic characteristics (Example: age, income level, stage in family life-cycle), lifestyle characteristics (Example: own a cellular phone, dieting/weight control, cruise ship vacations, crafts). It also highlights the top ten lifestyles for that geographic area.
  2. Lifestyle Profiles: Use this section to analyze a market segment of households interested in a particular lifestyle (Example: own a personal computer), find out their demographic characteristics, where they are likely to live, and what other lifestyles they tend to have.
  3. Consumer Segment Profiles: Use this section to analyze consumer segment groups (Example: dual income households: no children, or 65 years and over, income $50,000-$74,999) in terms of where they live, and the top lifestyle interests.

      If you think this resource might be useful for your project, use Ask a Librarian to describe the data you are looking for and we’ll check for you.If you think this resource might be useful for your project, use Ask a Librarian to describe the data you are looking for and we’ll check for you.

      Search the following websites:


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